Ad Unit Innovation

As a Digital Designer, I design and animate highly customized, mobile, rich media advertising campaigns for top brands including Amazon, Unilever, AT&T, Proctor & Gamble, Nike, Microsoft, Hershey’s + more. The following creative examples are first-to-market, novel ad-products that have helped revolutionize the marketplace.

MEET BREAKAWAY

A CONCEPT INNOVATED FOR KARGO’S AD PRODUCT SUITE

Drawing from the success of Kargo’s proven performers, I created an ad format that sparks consumer interest while combatting the phenomenon of banner blindness. Since it’s 2019 release, Breakaway has been one of Kargo’s best selling products - directly tied to millions of dollars in revenue.

“Proven to drive a 22% lift in favorability, the Breakaway goes beyond the banner to capture attention and prompt interaction.” 

This unit shines across many different advertisers and verticals. The versatile layout creates intrigue without blocking site content. See below for more creative examples.

AMAZON PRIME VIDEO

A PROVEN PERFORMER FOR THURSDAY NIGHT FOOTBALL

Amazon’s Prime Video (APV) team came to AKI with a goal to drive awareness and conversion surrounding their exclusive takeover of Thursday Night Football. We created a novel ad product that pulls in data from a sports api and updates the live box score every 15 seconds.

Prior to Thursday, the ad counts down to game day through the feature of different videos and headlines. The messaging reminds current prime subscribers to watch the game and non-subscribers to convert. This creative has been a top APV performer for the last three seasons.

HOW IT WORKS

“Capture attention and prompt interaction with this creative execution that initially “breaks out” of the banner and then collapses into the bottom right corner of the screen where it persists and dynamically animates based on the user’s scroll velocity. .”

  • 80%. higher unaided recall

  • 22%. more follow-up looks vs. standard creatives

-Breakaway | KARGO.” KARGO, www.kargo.com/breakaway-product-page.

BLACK FRIDAY

On Friday, December 24th, Amazon aired the first Black Friday NFL game in history. They reported record-breaking sales, amounting to their most successful Black Friday ever.

“Amazon is paying $100 million to broadcast the NFL’s first-ever Black Friday game. But it’s really a chess move to steal market share from brick-and-mortar stores and generate online sales.”

- Joe Pompliano [@JoePompliano]. (November 22, 2023). “Amazon is paying $100 million to broadcast the NFL’s first-ever Black Friday game. But it’s really a chess move [Photograph]. Instagram.

Aki’s personalization, data, and proprietary tools were tapped to transform the Thursday Night Football creatives into Black Friday ones. These audience based creatives aided the conversion of millions of new prime subscribers.

Read more on Forbes

MEET SHOPPABLE NATIVE CAROUSEL

A CONCEPT INNOVATED FOR KARGO’S AD PRODUCT SUITE

Media buys are largely influenced by industry trends and budget allocations. Many aggregate spends include specific allocations for social ads. Of these, native ads are deemed to be the least disruptive among users. When tasked to innovate Kargo’s product offering. I came up with an idea with these trends in mind.

Inspired by social ads seen on Instagram and Facebook, Shoppable Native Carousel is for the mobile web. As the user scrolls through content, a native banner comes into view. The user will naturally swipe through the carousel, mimicking interactions found on social apps. They can then tap to expand the unit, where an advertiser’s micro-site will populate underneath the banner through the use of an iframe tag. The user will be able to add products to their cart without ever leaving the original article they intended to read.