Logo Design : Rock Talk

I worked with the founder of Rock Talk to develop his podcast’s brand identity. After our initial meeting, I discovered that Rock Talk started as a weekly joke among college friends, eventually turning into a series of sports articles & podcasts. In contrast to the more serious sports news sites within the marketplace, the client wanted his brand to convey the original satirical and comedic themes from his college days.

My goal was to have final design convey these values. Initially, I sketched out several ideas that said “podcast” to me. I also played around with letter alignment. I noticed that when I stacked the keywords, the “O” from rock and “A” from talk resembled a stick figure. Spinning off of this, I added in a set of headphones. Next I added in volume lines to convey the idea that the figure was speaking. I chose the color blue to create a confident undertone, complimenting the podcast’s factuality. The bright hue adds in a bit of playfulness to the simple design.